Details Hotels & Resorts, a group comprising eight resorts in the Algarve, has announced the appointment of Carla Branco as its new Sales Director.
“With over 16 years of industry experience, Carla will play a pivotal role in driving strategic growth and maximising revenue across all units,” the group says in a statement.
After graduating in Economics from the University of Algarve, Carla Branco embarked on a “successful career in finance” before transitioning into the world of hospitality. Says the group, she “further honed her expertise” through a specialisation in marketing and hotel management at the University of Algarve, “merging her determination and passion to thrive in the sector”.
In her new position, Carla Branco will oversee all of the group’s commercial operations, including sales, revenue management, and distribution channels.
“Her vision is to firmly establish the brand through the excellence and diversity of its products and services, unwavering commitment to brand integrity, and respect for the environment and all internal and external partners,” the group adds.
Details Hotels & Resorts’ COO João Costa has expressed his enthusiasm about Carla’s appointment, stating: “We are delighted to welcome Carla Branco to our executive team. Her business acumen, industry knowledge, enthusiasm, and proven track record of delivering results will be invaluable as we continue to grow and elevate our brand to new horizons.”
In her new role, Carla Branco will collaborate closely with the group’s executive team to “formulate and execute comprehensive commercial strategies aimed at increasing market share and bolstering profitability. Leveraging her dynamic approach and expertise, she will ensure seamless alignment in sales initiatives across all properties within the group.”
Carla adds: “I am honoured to join Details Hotels & Resorts and be part of this esteemed brand’s journey. I whole-heartedly embrace this new challenge and look forward to working alongside the talented team to continue our path to success.
“Together, we will strengthen Details Hotels & Resorts’ standing as a pre-eminent hospitality brand, renowned for delivering exceptional service and a differentiated guest experience through meticulous attention to detail.”
The group currently comprises eight units totalling over 600 rooms and 1,600 beds in two of the Algarve’s most popular locations – three family-friendly resorts in Carvoeiro (Vale d’el Rei, Vale da Lapa, and Vale d’Oliveiras) and five adult-friendly resorts in Albufeira (Aqua Pedra dos Bicos, Hotel Califórnia, Topázio Vibe, Velamar, and Velamar Bertolina Guest House).